WordPress Developers & Design Specialists

Are you looking for a skilled and experienced WordPress developer? It can be hard finding a good WordPress developer, especially with so many self-described WordPress ‘experts’ out there.

The team here at Flow is experienced at all types of WordPress development, with a track record of helping businesses of all sizes in Auckland and around New Zealand.

What is WordPress?

WordPress is one of the simplest and most popular platforms for building and launching a website or blog. It is a content management system (CMS) that anyone can use or modify for free due to its open-source status. Millions of WordPress developers around the world use the WordPress platform to build websites and help contribute to its development. It’s so popular, it powers a quarter of all websites on the internet.

This means that when we build websites using WordPress, we don’t have to start from scratch. We can build your website with lots of pre-existing functionality a lot quicker than if we had to code it from scratch. As you can imagine, this saves our clients lots of money and time.

Another big advantage of using WordPress is that even though it is an advanced content management system, you don’t need to know anything about programming to be able to use it. This saves money in the long run, as you don’t have to keep paying agency rates every time you want to update your website content. Whenever we finish a website, we provide you with a custom made PDF with instructions on how to edit key parts of your new site.

Why do we use WordPress at Flow?

One of the top reasons WordPress has gained so many users is its easy-to-use functionality. After your website has been built you can access the ‘backend’ of your website to edit and add your own content – whether that be a new page or to write and manage your company blog. WordPress websites are super easy to manage.

Search engine optimisation (SEO) is a big deal for any website owner. If you don’t optimise your website content, then you will miss out on website visitors and potential customers. WordPress has been designed with built-in functionality to automatically optimise for SEO and it includes tools to research keywords and manage things like URL redirects.

When built correctly by a team of professionals, WordPress is highly secure. There are certain measures that need to be taken to ensure this is the case – however when configured correctly, we always ensure your website and data are safe and protected against hackers and other bad guys. Seeing as WordPress has more flexibility for customisation here – it allows us to install measures that outperform the competition with regards to security.

WordPress is designed with end-users in mind. If your website is built by a professional, on the WordPress platform – then it will look good and function on all devices and browsers.

The WordPress platform includes thousands of extremely useful plug-ins that can be easily integrated with your website to increase its functionality. For example, if you want to collect email addresses for a newsletter you can do that using a plug-in. Because WordPress is open-source, this allows third-party developers to come with some amazing tools to use with your website, including many that are free.

Why hire Flow for WordPress development?

Flow takes a collaborative approach to WordPress design and development. We work hard to understand your market, your audience and your core business drivers in detail so we deliver a great looking, functional website that helps you knock your business goals out of the park.

We approach building WordPress websites in two ways:


One-off project-based website redesigns are ideal for companies looking to get an aesthetically pleasing site that delivers results within a fixed budget. This is a common way of doing things and the process we have developed provides a smooth, seamless website development process.

Growth-Driven Design (GDD)

The best websites are constantly being improved upon, every single month. With this approach, we get a basic website up and live as efficiently as possible. Then, a monthly retainer allows the ongoing allocation of the Flow team’s resources for copywriting and new content creation, conversion rate optimisation and ongoing website improvements. Growth-Driven Design produces reliable growth month after month. Your website becomes stronger as you continue to measure, iterate and act.

Flow’s WordPress development process

Building the best WordPress website is all about collaboration. The stronger our communications, the more powerfully we can achieve your goals. To achieve this, our WordPress development process has five stages:

We begin by working with you to perform a rigorous audit of your market and your presence in it. Some of the key questions we ask are:

  • Who is your core audience?
  • What are their concerns and values?
  • Who are your competitors?
  • Are there any websites out there with features you like?

We use this research to create an initial scope document that outlines the functionality and design of your new website, as well as the key dates and design direction of your project.

Prototyping involves rapid and collaborative iteration, using wireframe designs to map the user journey and content requirements of your website. With WordPress, this process can be undertaken quite quickly.

Once we’ve agreed on which pages are required, the design team steps in to create high fidelity visual examples of the site’s core pages. This is considered the first draft for you, the client, to view and offer feedback on.

Once the page designs have been finalised, we then roll out development. This brings your website to life in the best-suited CMS for your business, mostly WordPress. We then send a live link and work together on fine-tuning design and development until your site is completed.

Finally, we present your website live to the world and measure its return on investment for you, with detailed analytics. If required, our team also has the skills and expertise to help drive new visitors to your site for lead generation, idea sharing or online sales.

We also show you how to update your new website with fresh content so you can manage this yourself in the future. Don’t worry, the crew at Flow are a patient bunch!

Are you ready to create an amazing new WordPress website?

The constantly evolving nature of all things web can become complex to manage for any CEO, business owner, or marketing exec. Flow is here to make your life easier. We can build your online presence, then create and implement a digital strategy to complement it, so you can focus on what you’re best at. Together, we’ll crush your competition!

Flow has helped clients both in New Zealand and abroad with their WordPress development needs. If you are considering a website upgrade, or need a completely new site built, get in touch with the team at Flow today – NZ’s leading WordPress agency.


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