NZ remarketing agency

If you’ve ever felt like you’ve been ‘stalked’ around the internet by an advertisement for a pair of shoes, mobile phone, or any other product you’ve recently been looking at, then you have experienced remarketing.

Remarketing (sometimes called retargeting) is a popular and growing advertising technique used by brands of every size.

What is remarketing?

Remarketing is when your advertising targets those who have already interacted with your website (or social media) but left before taking any action, for example not processing a payment or making an enquiry. 

Remarketing involves using ‘pixels’ to target customers who have visited your website. What makes it so effective is that you already know the potential customer has shown interest in your brand, or has purchased from you before, so it makes your ad targeting so much more effective.

Remarketing can be done through most major online advertising networks, including Google’s Display Network (GDN), and all social platforms. GDN’s extensive network features over two million websites, including the highly-trafficked New Zealand Herald and TradeMe.

Previously, big brands sought out mass media channels such as television and radio so they could reach a large audience and build brand awareness. The aim was to reach as many people as possible and frequently put a message in front of them.

The challenge for smaller and growing brands was that they lacked the budget to do this. With the internet now a major advertising channel it is possible for any brand, regardless of its size, to reach a large targeted audience and frequently put a message in front of them using remarketing.

How Flow drives leads with remarketing

On average, 98% of consumers won’t conclude a purchase when they visit your website. This is because it takes time to convert a consumer from being interested to becoming a buyer. There is a huge opportunity for businesses to target these prospective buyers instead of finding new customers. Remarketing has become the tool of choice for savvy businesses.

This is why remarketing is so powerful; you can serve ads to consumers who have previously visited your website, are users of your mobile app, or visit your physical retail store. This is a much more efficient and targeted approach to advertising, which has seen many companies increase their sales and conversions significantly.

Although remarketing is primarily a tool to increase conversions, it also helps build your brand by constantly getting your message in front of prospective customers. Remarketing is a great way to build up brand awareness so that, in the future, these consumers will think of your product or service when they want to buy.

Research by ComScore has found that campaigns that use remarketing techniques can increase website visits by 726%, with a 1046% increase in searches made for that brand. This is why remarketing can be a very worthwhile tool to invest in.

By targeting consumers who have shown an interest in your brand in the past you can better target your advertising. If you have a limited advertising budget and want to get the most out of every dollar, then remarketing is a great technique to use. This is where Flow comes in.

With Flow, you’ll be working with an experienced remarketing agency that knows how to achieve higher conversion rates through clever targeting and quality, professionally-designed advertising campaigns.

We can set up your remarketing to be activated in a wide range of different ways. For example, you can reach out to customers who added an item to their cart but did not complete a purchase, or offer deals to existing customers who you think may like similar products. When it’s well-managed, remarketing helps you achieve a high level of click-through with a relatively modest budget.

Overall, retargeting offers brands the ability to connect with targeted customers who have shown an interest in them in the past and reignite their interest by offering a compelling and targeted message or offer. This helps move prospective customers down the sales funnel, with the ultimate goal of making them buyers.

How Flow maximises the return on your
Google Display Advertising

Remarketing is an established technique that’s used to keep your past website visitors engaged. Ever been ‘stalked’ by ads for a travel agency after visiting a travel website? That’s an example of remarketing. This is an expert technique where cookies are used to follow your website visitors around the internet then present your display ads to them on websites that are part of the Google Display Network.

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Why Flow?

At Flow, we take our time to make sure you get value from every marketing dollar spent. We take an agile approach to our clients’ campaigns, starting with a small budget and learning and adjusting as your remarketing progresses.

We value long-term relationships with our clients, which is why we work alongside you openly and transparently. If you want to increase conversions and sales get in touch with the team at Flow to discuss remarketing.

GET A QUOTE

Looking to grow your business? Tell us about what you’d like to achieve, and we’ll respond within 24 hours with a plan of attack.