NZ remarketing agency

On average, 98% of consumers won’t conclude a purchase when they visit your website. This is because it takes time to convert a consumer from being interested to becoming a buyer. There is a huge opportunity for businesses to target these prospective buyers instead of finding new customers. Remarketing has become the tool of choice for savvy businesses.

This is why remarketing is so powerful; you can serve ads to consumers who have previously visited your website, are users of your mobile app, or visit your physical retail store. This is a much more efficient and targeted approach to advertising, which has seen many companies increase their sales and conversions significantly.

Although remarketing is primarily a tool to increase conversions, it also helps build your brand by constantly getting your message in front of prospective customers. Remarketing is a great way to build up brand awareness so that, in the future, these consumers will think of your product or service when they want to buy.

Research by ComScore has found that campaigns that use remarketing techniques can increase website visits by 726%, with a 1046% increase in searches made for that brand. This is why remarketing can be a very worthwhile tool to invest in.

By targeting consumers who have shown an interest in your brand in the past you can better target your advertising. If you have a limited advertising budget and want to get the most out of every dollar, then remarketing is a great technique to use. This is where Flow comes in.

With Flow, you’ll be working with an experienced remarketing agency that knows how to achieve higher conversion rates through clever targeting and quality, professionally-designed advertising campaigns.

We can set up your remarketing to be activated in a wide range of different ways. For example, you can reach out to customers who added an item to their cart but did not complete a purchase, or offer deals to existing customers who you think may like similar products. When it’s well-managed, remarketing helps you achieve a high level of click-through with a relatively modest budget.

Overall, retargeting offers brands the ability to connect with targeted customers who have shown an interest in them in the past and reignite their interest by offering a compelling and targeted message or offer. This helps move prospective customers down the sales funnel, with the ultimate goal of making them buyers.